Designing With Conviction

The thing that I'm learning as I go...and the opinion that I'm formulating....is that when you design, there is no such thing as a "wrong" design. Now, there certainly is such a thing as a BAD design, but I don't believe that a design can be wrong if you're designing it with convicion.

What I mean by this is simply that our business is a creative one. We are paid to develop concepts--and through creativity--we come up with winning solutions. Here's the key in ANYTHING you design: Have some conviction. Know that no matter what you design, it's correct. If you design with this mentality, not only will your end product be much better, but you will be more intimate with it once it is completed.

Conviction. Being completely into what you're designing, even if your art director will find that it's not what the client wants, can never be wrong. Because, really....if you don't design this way, you're not being as creative as you could be.

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